Stories
Founder stories & the honest playbooks
Real stories from founders who failed, pivoted, sold and started again — plus practical playbooks for the parts of the journey nobody writes about. Share yours.
Share your storyYour startup failed. Here's exactly what to do next.
A calm, practical playbook for when your startup fails: wind it down cleanly, protect your reputation, salvage the value, and turn the wreckage into your next advantage.
How to sell a failed startup (and actually get paid for it)
A step-by-step guide to selling a failed, dead, or zero-revenue startup: what it's worth, how to price it, who buys these, and how to close the deal.
Pivot or shut down? How to decide when your startup stalls
Stuck between pivoting and shutting down? A clear framework to decide when to pivot your startup, when to walk away, and how to preserve the value either way.
How to buy a failed startup and grow it
Skip zero-to-one. A guide to buying a failed or stalled startup and growing it: where to find them, how to evaluate them, and how to turn a dead product into a growing one.
How to write a startup post-mortem (with a free template)
A practical guide and template for writing a startup post-mortem: what to include, how to be honest without oversharing, and how a good post-mortem makes your work valuable.
How much is my failed startup actually worth?
A practical guide to valuing a failed or zero-revenue startup — what buyers actually pay for code, domains, users and revenue, and how to price yours to sell.
The startup graveyard: where dead startups go (and why they're worth money)
Every year most startups die and get deleted. A startup graveyard preserves the code, domains, users and lessons — and turns dead products into something a new founder can revive.