Prepare the listing like a handoff, not an ad
- State why you stopped
- Describe what still works
- List the tech stack
- Disclose ongoing costs
- Show verified revenue separately from unverified claims
- Explain traffic and user sources
- Say what the buyer receives
- Set an asking price or accept offers
What buyers need to trust
A serious buyer wants to know what is transferable and what is not. Domain ownership, repository access, billing accounts, user data, licenses, integrations, and founder support should be clear before money changes hands.
Keep the failure story visible
The post-mortem is useful even if the product never sells. It explains the market context and gives future founders something more useful than a vanished landing page.
How Saasgrave charges
Listing a startup is free. Saasgrave's current product positioning states a 3% fee when a sale completes. Check the current pricing page before a transaction in case pricing changes.
FAQ
Questions founders ask
Can I list a failed SaaS for free?
Yes. Saasgrave's current listing flow is free, with a 3% fee positioned for completed sales.
Do I have to sell the startup after listing it?
No. You can publish the startup as a public record without marking it for sale.
What should I include in a sale listing?
Include what the buyer receives, why you stopped, current operating costs, traffic or revenue context, the tech stack, and any transfer constraints.
Next step
Package the work before you walk away from it.
Create the record, choose whether it is for sale, and make the surviving assets clear.